We in the online reputation management (ORM) business have a lot of invisible business benefits to those who think we exist solely to push down our clients bad reviews and news. Contrary to what some might think, there’s a lot more an ORM company can do for you besides battling search engines to bury negative search results.
What we’re getting at here is, reputation management ain’t all about dealing with the haters.
What an Online Reputation Online Management Company Can Do to Increase Your Rankings
We at Reputation Management Fixers (and most other online reputation management companies) also make it our business to use our expertise to increase our clients rankings in search results. Some clients prefer their name to rank for a keyword related to their industry, some want to rank for search results in their specific location. Others have trouble ranking for the name of their business or even for their own name and want assistance ranking for their particular moniker.
So, how can we help with this?
Our resources are vast and we a lot of experience in getting a link to disappear or at least getting it banished off of page 1 of results (magic, of course), so it stands to reason that we’re also pretty good at getting a link to rank for specific keywords. If you want to try out some tactics on your own to get a specific page to rank, we’ve included a nifty little list below of things you can do to give it the ol’ college try yourself.
If you’re not having much luck or not of the mind to do the work yourself, reach out to us and we’ll get in touch with you with some other ideas that may work best for your situation and you’ll also get a free quote for our services.
So – without further ado – here are some simple steps you can take to help you along in your page ranking journey.
Linking within Your Site
If you’ve had any experience with SEO, you probably already know to link within your site. However, it’s an easy one to forget when you’re excited to get some content out there. Link to your keywords. Link to your headlines. Link to the word ‘kangaroos’ if you want to (though it’s best that you reserve that for content that’s actually about kangaroos). The point is, place links from your site in other pages of your site to help point search engines in the right direction of content on your site.
Increase Page Load Speed
For a culture that runs on fast food, 10 second video clips and apps that deliver any and every thing to you so you can keep being as productive as humanly possible, it’s no wonder that slow page load is a turn off for many viewers. Optimizing image and video sizes can help a lot with this. If you’re not sure what the general load time for a page is, check out your site speed.
Switch up between image, videos, GIF’s, audioclips, etc to keep your content interesting. You can draw in a wider audience using these tactics and they act as high quality content signals to search engines.
Update Your Page
Add some new content, update the existing content or go ahead and add some images or some of that other multimedia content we just discussed to give the page a facelift. Search engines like to sniff out the freshness of a page, so spiffing it up a bit can go a long way.
My site looks fine, this one’s obviously not for me, you may be thinking. But tablets and smartphones are changing sizes and standards at rapid rates and what looks good on your laptop may not translate well to mobile platforms. It may just be a matter of a couple quick platform updates or switching over to another theme. Even if it does mean reworking the site entirely, if it increases readability and, in turn, traffic from search results it’s well worth the inconvenience.
Get Social Shares
Pay for it. Add some bright buttons that center obnoxiously over your content. Bribe your viewers with free downloadable material for a like or a share. Whatever way suits you, get some social media sharing goodness for your page. Social media is a good way to get some hype about your page, product, or company out there. Even if you don’t go viral, search engines like the way those shares look and will weight them accordingly.
It’s amazing how just five suggested tips can sound suddenly overwhelming, right? This is where hiring an online reputation management company can really make a difference. In order to suppress all the negative press about our clients, we have to build the others we want to rank above them. So, in effect, increasing links our clients want to rank in search results is really our bread and butter. It’s where we shine.
Whether you’re feeling in over your head, have tried the tips above to no avail or if you simply don’t want to bother with doing it yourself, contact our team. Reputation Management Fixers makes it a priority to give you the best feedback and service possible by sending every potential client a free quote and some quality, expert opinions on how to boost rankings, build your brand and keep your business’ reputation clean so you can get back to running the show.